The triumvirate teamed up to create a line of collectible sculptures of a Messi cleat made out of recycled materials. Ten percent of cleat sales will help fund the conservation and regeneration of his country’s environmentally degraded Paraná River.
At the same time, the Barcelona legend and current Inter Miami star can also be credibly charged with being a Green-Sportswasher (GSW) thanks to his highly compensated role as an ambassador for the Saudi government.
Forbes contributor Vitas Carosella — he covers the soccer beat, focusing on culture, sustainability and politics — wrote a Messi-Join The Planet-Karün collaboration piece that touched on the GSW issue.
And this was not his first Forbes piece on Saudi Green-Sportswashing. In fact, just two weeks earlier, Forbes ran a hard-hitting Carosella column about the new partnership between Concacaf, soccer’s governing body for North and Central America as well as the Caribbean, and the Kingdom’s oil giant, Aramco.
GSB shines a light on both of Carosella’s stories, offering our take in the process
